Practising calligraphy for the first time, one of the participants decided to write “Alash la?”, meaning “Why not?” in the Arabic spoken in Tunisia and in the rest of the Maghreb. When we asked him why he decided to write this, he defiantly replied “Why not?!”. After all, these two simple words, when put
together powerfully convey youth energy and insubordination, an incitement to action and vitality in all languages and cultures.
50% of gross profits from the sale of this item shared with We Youth Organisation – Sfax, Tunisia.
We Youth is an organisation entirely run by youth, for youth. Starting from the belief that the basis of a brighter Tunisian future lies among the youth, the organisation works to unlock such potential by promoting active citizenship among young people.
The funds raised through the sale of the “WeYouth” line will help the realisation of an innovative project designed by WeYouth: the Youth Innovation Hub, an incubator for student committees within high-schools. Turning high-schoolers into active citizens today, means enabling a truly functioning democracy tomorrow.
Sustainability & Care
WHY NOT? is:
-Manufactured in fair working conditions
– 100% Certified organic cotton
-Printed by hand with water-based inks without any toxic chemicals.
How to take care of WHY NOT?
-Do not wash at a temperature higher than 40° C
-It is preferable to avoid ironing at a high temperature directly on the print, especially before the first wash. We suggest ironing inside-out.